While his longevity can easily be credited to his musical creativity, the various personalities contained within the character we know as Snoop Dogg have also played a vital role. Ego Trippin', the Doggfather's ninth (9th) solo studio album, deftly takes the listener on a ride through Snoop's many faces. The result is a sonically assorted, yet thematically cohesive offering that shuns present day notions of constructing an album and instead crafts a work that marries Snoop's many musical influences together with his array of personas.
“The album is called Ego Trippin' because “I wanted to make something that is true to where I'm at as a musician and not just play connect the dots. It's a record that is free of constraints. It's just me doing me,” says Snoop.
But Snoop Dogg didn't set out to accomplish this alone. Instead he recruited legendary producer/recording artist Teddy Riley to enhance the process. Riley and Snoop's participation as honorees in last year's VH1 Hip-Hop Honors was the catalyst that sparked what at first might be seen as an unusual partnership. “We got to talking at the show and I told him how much I admired his work,” remembers Snoop about the fateful evening. “Come to find out that he was just as big of a fan of my music. I told him that we had to work together.”